Some colleges have noticed that network marketing is underrepresented in business schools and have been offering classes and certificates in network marketing
If network marketing is such a powerful business model, why don’t business schools teach it in their curricula?
Some colleges have noticed that network marketing is underrepresented in business schools and have been offering classes and certificates in network marketing. Bethany College, for example offers a network marketing certificate, as well as a marketing major with a network marketing emphasis. The college reports that it seeks to promote integrity, trust and transparency in network marketing.
Even earlier, Utah Valley State offered a course on network marketing using the book, Network Marketing: What You Should Know by Jeffrey Babener as course material. Seminars in network marketing have been presented at University of Illinois at Chicago, University of Texas at El Paso and University of Houston. Cases studies of direct selling companies have been utilized at the college and graduate level and numerous academic studies have been published pursuant to grants from the Direct Selling Education Foundation (DSEF).
Network marketing courses focus on developing leadership skills that aid in becoming successful in a MLM company. General topics include selling, distribution, advertising, referral marketing, personal sales organizations, the legal environment, and compensation plans.
For years it has been the standard to gain industry experience by jumping in as a consultant head first. A majority of networkers still gain their industry knowledge this way. However, network marketing is a real and legal business model and some colleges and universities are beginning to take note.
For more information on the network marketing industry visit www.mlmlegal.com and www.mlmattorney.com.
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